1]The micro-robotic Hexbug is the result of collaboration between Ignition (Plano, TX; www.ignition.com), an industrial design and development firm, and Innovation First Inc. (Greenville, TX; www.innovationfirst.com), a product engineering company. RadioShack is the exclusive North American retailer of the Hexbug. Bandai, the leading toy manufacturer in Japan, also recently signed a deal for global distribution rights, with plans for other products to follow. “We had a rough idea for this product, but Ignition brought it to life,” says Joel Carter, VP of marketing at Innovation First. “They transformed our concept into a viable market-ready product and helped us to create an entirely new product category.”